Under Armour – Forever Is Made Now
Black and White, Sport, AI generation, VFX, CG work, AI generated footage of a large statue of a boxer in a landscape intercut with images of Anthony Joshua in the ring, with voice over exploring the themes of impermanence and time passing, Anthony Joshua being photographed by paparazzi, camera tracking over desert landscape towards statue coming out of the ground, x-axis rotation around statue disintegrating, pieces of a statue flying off, rocks surrounding the figure of a boxer in silhouette, cameras flashing, generated still of a boxer walking to the ring in a crowded stadium, intercuts of swirling clouds and screaming fans, boxing ring, textured abstract particles form a face, background dust and glitter, a boxer in front of fire, Anthony Joshua close up, doing pull-ups, rocks forming the shape of a man’s arm, boxing glove hoisted into the air, boxer floating in mid-air with anti-gravity style rocks all round in front of eclipse and planets, tracking back through logo, statue of boxer punching towards camera, motion graphics, 3 modelling of a human

Production House: Tool of North America
Director: Wes Walker