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https://vimeo.com/164555409
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P&G – Thank You, Mom – Rio 2016 Olympic Games
Around the world, emotive, flashbacks, sport, professional athletes think back to the moments their mothers gave them strength, little African American girl looking at a tornado, intercut, intercutting between then and now, how our past helps us with our present, comparing then and now, how past events give us strength, gymnast, nerves and anticipation, before the game, pregame motivation, remembering, thinking back, underground storm shelter, moments that gave us strength, volleyball, little girl and her mom in the car, being hit, car accident, being comforted, elevator breaking, getting stuck, airplane flying in a storm, turbulence, mom protecting her son from bullying, crying on the phone, gymnastics, running, runner, professional athletes, sportsmen and sportswomen, competing, winning, victory, crying, cheering, emotional, evocative, hugging their mothers in the crowd, hand on heart, television, TV, mother son relationship, mother daughter relationship, the bond between a mother and her child, what we learn from our moms
Director: Jeff Nichols
Production House: Rattling Stick
Agency: Weiden + Kennedy