Nike – Unlimited You

Emotive, epic, humour, people, sport, technique, transitions, voice over, both professional and amateur athletes prove how they aren’t bound by limitations, baby waking up in his crib, Asian man jogging, running, jog, run, exercising, training, train, practicing, practice, characters talking to voice over, communicating with voice over, humorous voice over, golf course, female golfer, playing tennis, father and son playing basketball in the house, toddler basketball player, swimmer, swimming butterfly, race, racing, competing, competitive, African American soccer player, playing in a football match, match cutting, match cut of kicking the ball, scoring a goal, gymnast on the rings, wrestling match, wrestler, outmatched, big vs small, cliff diving, jumping off a cliff, dive, amateur athletes competing against professional athletes, kids vs adults, basketball car stunt, Neymar, camera following the ball, camera movement following object, baseball player playing against tennis player, Serena Williams, skateboarder, skateboarding on stair railing, little boy playing a variety of sports, football, chess, karate, fencing, escalation of edit pace, quick cuts, quick cutting, speeds up, speeding up, out of control, Mo Farah, marathon, future stars, the athletes of the future, unlimited potential, inspiring, inspirational, motivational, aspiring athletes, aspirational sportsmen and sportswomen, people achieving greatness in sport, endless possibilities, no limits, pushing the boundaries of human endeavour 

Agency: Wieden + Kennedy, Portland