Miller Lite – Chuck

Alcoholic beverage, beer, fun, socializing, vignettes, group activity, Chuck Liddell, wrestler, ultimate fighting champion, a group of friends sit at a bar, barmen serves them a beer they have run out of because their friend is famous, freeze frame, pausing on a person to talk about them, adding titles, no more beer, pub, boy’s night out, using someone famous to get special treatment, group of men walk into a restaurant without a reservation, red carpet treatment, getting anything you want, restaurant host happy to see you, joining a pool game at any time, getting whatever you ask for, bend over backwards, playing pool, taking photos in an art gallery, getting guard to take photographs of you when flash is not allowed, breaking rules, men drinking beer and cheering at a baseball game, asking aquarium to ride a dolphin, sitting closer at a game, fun with the boys, having a good time, spontaneity, pack shot of beer, being in front of the front row seats, celebrity uses his fame to get favours, a day in the life of a group of guy friends

Agency: Saatchi & Saatchi, New York
Production House: Light of Day