Lurpak

Lurpak – When in Doubt, Just Cook
Cooking and baking, Food, Kitchen, Male lifestyle, Product shots and packshots, Voice over, man cooking a variety of meals in kitchen, a man in the kitchen grabbing pan and Lurpak, a stick of butter thrown into a pan and melting, eggs in the pan being stirred with chopping sticks, a man opening the lid to check on boiling tomato gravy, man wiping eyes as he slices onions, camera tracking through ingredients on the table, an orange being squeezed, girl watching father cook in the kitchen, spinning match cuts of different meals, a man burning his fingers while cooking, chicken roasting in the oven, butter being spread, eggs cracked into a bowl, man flipping pasta in a pan, dad serving daughter a pasta meal

Director: Axel Byrfors
DoP: Lasse Frank
Production House: Creators Inc
Agency: Wieden+Kennedy