Kids Foot Locker – Melo Dominates

Children, kids, sport, celebrity, a professional and famous sports star, two boys are sitting on the side lines at school watching a basketball game between their team and a huge basketball or NBA star, they are trying to figure out why he is playing with their school or club team, the one boy claims that because their friend bought new basketball gear he turned into a professional like magic, but then the friend with the new gear comes back and says that he is still the same person, the professional just likes playing basketball, playing with somebody who is much better than you, a really tall and good sportsman playing with kids, a professional player playing with kids, a kid is dressed in the exact same way as his or her hero, having the same sport’s shoes and uniform, trying to be like somebody that you admire or look up to, boys cannot believe that Carmelo Anthony is playing basketball in front of them at school practice, a celebrity in an unusual situation, a star player who loves his game so much he will play anywhere, a sports star is wearing the name of a fan on his shirt, how clothes can change the way that you are, becoming better at something because of what you are wearing, a uniform makes you a much better player, school gym

Agency: BBDO, New York
Production House: Epoch Films
Director: Matt Dillmore