Jif

Jif – Gladiator School – Jif® Squeeze Peanut Butter
Humour/comedy, Action, Costume, Characters, Eating, Food,, Period, skinny gladiator challenges big gladiator to a fight only to find that all the swords and knives he uses keep breaking, gladiators fighting with swords, skinny man challenges big man to a duel, men eating, laughing, gladiator sword fight, man keeps breaking swords of his opponent, people watching fight, challenger takes sword from onlooker, knife being broken, kicking man to the ground, spreading peanut butter on celery, men cheering, knives, swords and hands raised to the air, sudden tension diffusion, sudden mood change, tense to funny, incongruous product, modern product in period film, small guy vs big guy, underdog, funny David and Goliath scenario

Director: Markus Walter
DoP: Stuart Graham
Production House: Reset
Agency: PSOne