Health Promotion Board – I Quit

PSA, time lapse, people say why they quit smoking, match cut, match cutting, stop motion, people from all walks of life tell their reason for giving up smoking, health and wellness, testimonial, reasons for quitting smoking, simple set in public space, people stand in front of screen and talk, people write on their shirts why they quit smoking, anti-smoking, real people speak out, members of the public talk, Asia, street interview style, people continue a monologue, people’s sentences flow into one another, standing in front of a makeshift screen in a public space, talking about the same thing

Agency: Ogilvy Singapore