Guinness – Made of Black

Beer, Youth culture, studio, Titles, Montage, African, Bold graphics and titling on a screen in a studio or warehouse space, seeing off set, seeing the whole set, behind the scenes, painted faces, make up striking, posing, making faces at camera, cool black people, Fashionable Africans, trendy, projections and big screen, an African woman emerges from a huge pool of white liquid like milk, white studio, art direction, set design, neon signs, a word is repeated, modern portraiture, tracking in towards various still life studio shots of African, words on fire, in camera titles, dancing in studio, pantsula dance, switching on lots of TV screens, dancing on a rooftop with coloured flares, two opposing armies run towards each other in studio, like two teams, colourful, close ups on dancers and singers, countdown, parrot, rebellious, free spirit, holding fluorescent tubes, black bikers in leathers, costumes, like a music video, mask

Director: Sam Brown
Production house: Rogue
(Part of campaign)