Genesis

Genesis – Keep Beginning
Artsy, People, Car commercial, Automotive, Cinematography, Vignettes, Voice over, Lighting, Lifestyle, Driving, Colour Grading, Projections, vignettes of people doing constructive and creative tasks and driving Genesis vehicles, a woman wearing a lab coat looking in the mirror, sitting in the car looking into the rearview mirror, waves crashing, man standing next to a car holding a surfboard, drawing lines on a surfboard, Genesis logo on back of a car, man working on a computer, coding, designing, surfer standing by the ocean at night, man standing in front of a lit up rockface, car driving on a quiet road, looking into a petri dish, experimenting, frustrated woman sitting in a car, swiping items off of a desk, throwing broken board to the ground, carving a surfboard, looking into a microscope, driving through the city, man in smoke screaming, woman standing in an empty barn, watching projections on a mountain, styling a model, fashion designers applauding at end of fashion show, female scientist or biologist creating cosmetics product, self-doubt, uncertainty

DoP: Max Goldman
Director: Kiku Ohe
Agency: Innocean USA