Guinness Official Arthur’s Day 2012 – Paint the Town Black

Petrol station forecourt, man painting a pillar, old fashioned town, town, village, country town, painting the town black, paint, painting face black, horse and cart, buckets of paint, row of houses, festival, preparation for festival, working together, mess, people walking, dancing, band, fireworks, party, community, togetherness, festive music, quirky, loose camera style, group activity, people gather together, crowd forms, more and more people get together, socializing, outdoor party, Mardi gras, carnival, everyone gets involved, vignettes, builds into an epic event

Agency: Saatchi & Saatchi London

Director: Daniel Wolfe