Adidas

Adidas – Never Alone. From Dusk to Dawn
Activewear, Day in the life of, Sport, Lifestyle, different Islamic people during Ramadan working out from dusk to dawn, camera tracking in on a man sitting on the bed in the bedroom, a woman in the kitchen cooking, a man praying on a Salah mat, a man walking into the gym taking a deep breath, a man eating a snack, a woman drinking water, a woman jogging in the morning on the road, a man in the gym skipping rope, a man practicing soccer at night on the field, a man hitting a boxing bag, a man taking a deep breath as he hits a soccer ball in the field, woman drinking water from a sports bottle, a boxer taking a break closing his eyes as if he’s praying, muslim sportspeople

Director: Furkan Cetin
DoP: Waleed Sokkar