Axe

Axe – Fit Check
Art direction, Colour blocking, Male lifestyle, Deodorant, Romantic, Teenagers, VFX, a couple disappearing inside a boy’s shirt and sailing on a yacht, a group of youth standing in a sneaker shop talking, a girl spraying deodorant on a boy, a girl putting her head through a hole in a boy’s t-shirt, people watching girl’s feet disappear in a hole in man’s chest, teenager’s head disappearing in a hoodie, a girl climbs inside a boy’s body, a boy falling down to a yacht sailing inside his shirt, yacht in studio space, liminal space, metaphoric space, a woman spraying perfume bottle that releases two ice creams on cones, a boy giving a girl ice cream, DJ playing music on yacht, the legs and clothes of a boy and girl twisting together as they embrace, bright colours, colourful

Director: Joseph Mann
DoP: Carlos Veron
Production House: BlinkInk
Agency: The Martin Agency