Ikea

Ikea – Do Try This At Home
Art direction, Children/kids, Family, Furniture and furnishings, Graphics, Animation live action mix, Price points, Home life, Titles, VFX, people at home practicing their hobbies and having fun doing other leisure activities, children pushing a wooden cart full of teddy bears down the hallway, object portal zoom back to grandpa playing video games at a gaming station, a video game character skateboarding on obstacles, a girl standing on the bed playing an electric guitar that makes sparks while friends watch, nodding their heads with headphones on, a boy and his grandmother practicing karate in the living room while turning into animated characters, a father and daughter putting on makeup in the bathroom and animations appearing on their faces, a family watching a boy cooking food in a pan that has flames, cellphone in hand with emojis coming out, a father in a corridor watching daughters floating in the air after toys, dad switching on lights in bedroom

Director: Filip Nilsson
Production House: Smile
Agency: McCann /Craft