Sol

Sol
Beer, Colour blocking, Lifestyle, Match cutting, Product shots and packshots, Transitions, lifestyle of Mexican people enjoying Mexican beer illustrated with characters in a particular colour setting, camera tracking into a cold beer can transitioning to woman salsa dancing, Sol beer being poured into a glass with ice, people dancing with cans of Sol, colour blocking sets, slices of lime falling into liquid, match cut of different hands holding different flavours of Sol beer, man relaxing on the couch with a can of beer watching man playing trumpet, different flavoured Sol beer cans sitting next to each other on table, illustrating different flavours with different art direction choices

Director: Ida Cuéllar
Production House: Camino Films