MSK

MSK Cancer Institute – Longform
Emotive, Humour/comedy, PSA, Love story, Medical, Metaphor, a love story story of a couple where the woman is always late except for her cancer check-up, a man giving a lecture to a university class when a woman arrives late and sits next to a man who can’t stop looking at her, lecture hall, a man waiting outside of a restaurant for a woman who is late and arrives just as the restaurant closes, a man waiting with mother to introduce her to his girlfriend who is late in the dining room, a man waiting on a rooftop for a woman who is late so that he can propose, a woman showing girlfriend engagement ring in a diner, a woman arriving late to school where her daughter performs a ballet song, a man arriving at doctor’s office and finding his wife already there, a woman getting emotional in doctor’s office confusing her husband

Agency: Alma