B&Q – You Can Do It – The Voice
Voice over, DIY and Home Improvement, VFX, POV, Soundtrack, Sound FX and sound design, Editing, Montage, Colour grading, Hyperbole, the litany of excuses people have of why they can’t start a home improvement project, fears and doubts of homeowners around renovating their homes, thinking voice, a woman with a sledgehammer in her hand faces a large wall, an African American man sitting in a hallway staring at a sander while the hallway gets longer, walls move, hallway extends, a small screw on the tip of a finger, a disgusting bathroom, a woman lifting the toilet lid, frustration and angst, trying to put a piece of furniture together, a light bulb swinging, a man reaching trying to adjust something, standing on the corner of a door, close up of an eye, looking confused, a couple arguing about home renovations, a man looking at his neighbour’s perfectly shaped topiary while he has hedge clippers and a large mess on his side of the fence, feeling small, feeling dejected, dog portrait, dog x-ray, a handyman with a sledgehammer on his shoulder, different people holding the sledgehammer, a mountain of cups of tea, feeling overwhelmed, lying in a pile of tiles, sitting in the corner, finally in quick succession they all manage a part of their project and feel satisfied at the end, grade changes to more colourful, African-American woman sitting next to the bath running a bubble bath for a kid, a man sitting outside in his garden looking happy, smiling with relief, sanding, chopping a hedge, painting, screwing something into a wall, angle grinding, working on a house

Agency: Uncommon Creative / Dentsu Creative
Production House: Lovesong
Director: Elliott Power