MTN

MTN – Babies
Baby, Cellphone and cellular, South African, babies across the country play with connected devices and the outcomes are surprisingly positive, baby sitting on the floor playing with a cellphone, baby talking on smartphone, a man working late in an office answers phone, stock broker, thinks baby is telling him to buy, stock rising on computer screen, soccer federation boardroom, baby pressing numbers on a phone, large numbers appearing on phone screen, young African American man slides phone across table to big boss, newspaper headline, lights going out on people watching game on TV, load shedding, power outage, baby playing with tablet sliding button, large lever moved to “on” position, power restored, electricity comes back on, city lights up, fashion designers looking at sketches of a shoe in design studio, woman answers phone and baby names shoe, baby talking on cellphone, shoe on billboard, baby on screens at the United Nations making farting sounds, parliament, diplomatic meeting, a man answers the phone in a spaza shop style phone repair kiosk in rural area, babies playing with cellular phones, happy accidents, things go right

Director: Chloe Coetsee
Production House: Darling Films
Agency: TBWA/Hunt Lascaris, Johannesburg