Bloomberg

Bloomberg – Context – Sand
One take, Abstract, Studio, camera roaming from scene to scene in vignettes recreated in a studio, all in one take, camera moves from scene to another scene, related to sand and the scarcity of sand, from sand dunes, to an hourglass, to a petrol pump, then to a cement truck, a man hits a golf ball which lands in a stream where a hand grabs some mud and then we fly over the roof of an architectural model of a house towards a screen where the title is displayed, an innovative way to illustrate abstract concepts

Director: Axel Byrfors
Production House: Reset
Agency: W+K New York