Principal

Principal – Financial
Family, Financial, LGBTQ+, Vignettes, heartwarming moments in different kinds of family’s lives with their children, girl running down the stairs to show her dad her tablet then giving him a hug, getting into college, kid playing soccer with her dads in the backyard, woman sewing fabric on mannequin in her studio, woman showing girls grapes in vineyard, family having lunch at a big table on the beach, portraits of different kinds of families looking into camera, father giving her daughter a photograph before she leaves in a taxi

Director: Jane Qian
Production House: M ss ng P eces
Agency: TBWA\Chiat Day