Optus

Optus – Women’s World Cup

Character Story, Business, Female empowerment, Emotive, Children/Kids, an advert empowering woman to follow their dreams by learning and applying what they have learnt to make the world a better place, kids are inspired by what they see on TV and on cellphones, watching female icons inspires younger children to go on and make the world better, family watching TV, young girl focused on TV World Cup playing on television young girl in awe of what she is watching, flashes of educational moments, learning, man at ocean standing on rocks, woman in uniform coming to save man, young girl watching football on her iPad, young girl playing with building prosthetics, researching on her computer, working with prosthetics, doctor helping patient walk in the future, female students in school sitting on bus, watching soccer game on cellphone, young girl learning on whiteboard, researching solar power, building solar farm in the desert and using a device in the future to measure, family in TV room cheering for female soccer team

Director: Caroline Koning