Tesco

Tesco – Helping you become more Christmas
Christmas, Family, Teenagers, Transformations, Supermarket, Humour/comedy, Costumes and Prosthetics, people They turn into Christmas decorations the more they get into the Christmas spirit, especially one father who is feeling it so much that he turns into a Christmas tree and he tries to get his teenage son to join him in the Christmas spirit, a teenager who thinks it’s all a bit ridiculous, teenage son not wanting to join in, father-son relationship with a teenager, a father and son driving in the car, parking in the parking lot at the supermarket, in the produce aisle, father sees a Christmas display and reaches for a piece of Christmas cake, man suddenly turning into a tree, match cut of man turning into a Christmas tree, smiling at teenage son who rolls his eyes, a tray of Christmas cakes, biscuits, mom turning into a snow-woman, people who look like Christmas decorations dressed up in Christmas outfits, getting into Christmas, a Christmas table full of goodies, Christmas party, a man dressed up like a snow globe, a woman arrives at the door with a food delivery, gingerbread legs, teenager in his room looking at his cell phone, green Christmas tree fur starting to grow on his arm, tucking his sleeve over it, thinking your parents are lame, watching old Christmas home movies, nostalgia, turning a different song on on the radio, a car driving in a British street, taking something off the shelf in a supermarket, at the cashier, at the checkout, till point, driving home with Christmas lights everywhere, giving his son his old Christmas star as a gift, son also dressed up like a Christmas tree, putting the turkey down on the Christmas table, house full of Christmas lights lit up, fancy dress

Director: Alaska (Marco Lafer and Gustavo Moraes)
Production house: Iconoclast
Agency: Bartle Bogle Hegarty London
DoP: Pierre De Kerchove