JD

JD Sports – The Bag For Life
Documentary and docu-style, Lifestyle, Celebrity appearance, Real, British, documentary-style approach and shows how different people use and wear the bag with celebrity appearances by Kano, Central Cee, Joy Crookes and Nia Archives, portrait shots of British youth, young men walking in an alley, kicking a soccer ball, riding BMXs, a boy lying on his bed, grabbing a bag under the bed, bag in the shoe store, getting out of a car, jumping over a wall, going out, different people, walking in urban settings with a bag, closing car boot, coming home to the family, paying respect to elders, family gathering, laughter around the dinner table, lying on a bed, playing on swings, sitting on the sidewalk, listening to music, rapping, young woman walking in a club, dancing in a nightclub, running in the rain, school girls walking in a group together, friends having fun, a couple kissing under a street lamp, a man on a horse, listening to headphones on a bus, gaming, playing video games, taking leftovers home in a bag

Agency: Uncommon London
Director: Amara Abbas
Production House: Iconoclast