Nike x Solebox

Nike x Solebox – Air Max
Artsy, Studio, Art direction, Footwear, Lifestyle, VFX, CG work, Surreal, Fashion, sneakers turning man into static when he puts them on, a man walking in circles while talking on a cellphone as an automatic vacuum brings him his sneakers, PoV inside of a shoe as man looks inside and puts them on, a man putting on shoes and turning into static, pixellated, digitised version of person, particles, woman hovering above ground, lifting up, floating, meditating, static hologram of Nike sneaker rotating in the air, man floating in the darkness turning into static and disappearing, floating shoe, avant garde

Director: Thomas Van Kristen
DoP: Patrick Pichler
Production House: Modest Department