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Spark
Title:
Spark
Categories:
Emotive, Music, People, Real, Singing, Social Media Usage, Vignettes
File Source:
https://www.youtube.com/watch?v=keFDzVpomjg&ab_channel=CBAustralia
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NOTES
Spark – Hello Tomorrow
Emotive, Music, People, Singing, Social media usage, Vignettes, Real, Use of stock footage, woman playing the keyboard and singing into a microphone live on social media, live-streaming while we see momentous moments between humans and technology intercut, woman learning to walk with supported artificial legs, a girl excitedly celebrating, two men throwing mentos into an open rotating coke bottle on a bicycle wheel and celebrating when it goes in, woman dancing in motion capture suit and cutting to her CGI character moving the same, mature man getting emotional when seeing recreated moving image of loved one, a reflection of woman singing in spinning vinyl
Director: Jae Morrison
DoP: Tammy Williams
Agency: Colenso BBDO