GE

GE – Shortcuts
Character story, Children/kids, Female lifestyle, Growing up, Manufacturing, Technology, girl using different inventions to make her life easier, low-fi inventions to make taking the trash out easier, young girl running outside in the rain to take out the trash, girl drawing and colouring on paper, girl drilling training wheels off of bicycle in garage, girl using pulley system to take out trash from bedroom window, little girl inventing contraptions, clever girl, father arriving home to see that the doorbell is missing from wall, finger pressing doorbell on sign girl scout cookie sign, girl using pulley system to send down girl scout cookies, girl pressing button that makes her bed make itself, girl using invention on car to sweep around the house, girl using rope system to cut the grass while she sits on the patio, girl in high school class using mechanical system that turns text book pages while she works on something else, woman in factory showing man how robotic arms work manufacturing, mini engineer, building stuff, kid with a project, obsession

Director: Lance Acord
Production House: Park Pictures
Agency: BBDO NY