Ikea

Ikea – The Giving Bag
Family, Furniture and furnishings, Home life, Titles, VFX, Price points, African American family pulling out all their furniture needs for their new home from a magic bag, girl in backseat of car looking out window at neighbourhood, family walking into new home carrying boxes, girl seeing bag on kitchen table glowing, dog watching girl pull out different household items out of bag, family pulling lamp and couch out of magic bag, woman putting mirror on wall, girl running around house, mother rolling carpet on floor, family decorating dining room, family arranging in living room furniture, father carrying sleeping daughter from couch to her bedroom, moving into new home, house furniture, wish-giving bag, magic bag

Director: Ewurakua Dawson-Amoah
DoP: Nicholas Bupp
Production House: Greenpoint Pictures
Agency: Ogilvy North America