Ikea

Ikea – The Troll
Animatronics, Children/kids, CG work, Moody, Fairytale, a friendship between a little boy and a troll, dark to light, lonely to friendly, grumpy to happy, music goes from dark and scary to happier in the end, mood changes to more positive, turning happier, puppetry of a character, a small car at night comes to a stop, woman looking out of window of car, scared, handing money to troll who lifts a tree trunk so that she can pass, little boy in back seat looking back, walking home from schools drop-off through a field and in a forest, looking over the bridge at troll below, unlikely friendship, troll trying to strike a match, little boy switching on his bedside lamp, dragging a bag through the woods, crossing a stream, little boy looking up at troll, monster, nervous, decorating the cave of the troll to make it more homely, price points on items of furniture, townspeople lifting heavy boom so they can rive through

Director: Nick Ball
Agency: Rethink Canada
DoP: Daniel Voldheim