Bodyform

Bodyform – Periodsomnia
Feminine hygiene products, Female Lifestyle, Editing, Metaphor, Abstract, different nighttime scenes of women having their periods, woman lies awake while bed sharing with her baby and partner who are soundly asleep, farting, layering panties, women making beds, getting ready for the night, infrared, ultraviolet, lying in bed, doubling over, fetal position, difficult times, not being able to sleep, insomnia, womb cramping, couple in bed, ultraviolet frames distorting, stretching, heat spreading, in a bath, in a large space filled with liquid, metaphoric space, abstract space, red colour palette, red studio filled with liquid, struggling with period pains

Agency: Abbott Mead Vickers BBDO
Director: Kim Gehrig
Production House: Somesuch