Lowes Home Improvement

Lowe’s Home Improvement – There’s a New Team in the NFL
PSA style, Celebrity appearance, Group activity, Home life, Male lifestyle, Presenter, Working, people teaming up to do reconstruction at a neighbourhood home,  man coming out of a tour bus and addressing camera, people wearing NFL jerseys walking in field with a purpose, big muscled African man addressing camera in hallway of house, man drilling on a wall addressing camera wearing safety goggles, man wearing in NFL jersey painting on wall, two men folding carpet in living room, man beating his chest in living room, high angle looking down at people huddled out to fist bump in grass outside, different people looking at camera, wide shot of house cut open to see rooms like a dollhouse, wide shot of people working in modern house, Drew Brees addressing camera, celebrity appearance by Drew Brees, construction of a home by a community, working together, community project, epeople doing good, DIY

Agency: BBDO