Axe

Axe – Daily Fragrance
Dog, Male lifestyle, Perfume and aftershave, Product shots and packshots, Supermarket, different men using Axe daily and having confidence, man fixing blazer and shirt collar then spraying Axe on neck and wrist, man in blue suit walking dog down the street, man and woman sitting at the back of the bus wearing soccer jerseys, man in blue suit reaching for can of dog food on top of shelf at the same time as a woman in grocery store, man dancing in living room and spraying himself with Axe, girl with head on boy’s shoulder at the back of the bus, woman meeting man’s dog and playing with little dog, playing with pet, man in supermarket standing looking into camera, deodorant, body spray, male grooming, packshot of different Axe products

Director: Simon Cahn