Sainsburys

Sainsbury’s – A Christmas To Savour
Frozen moment, Camera Movement, Cinematography, Children/kids, Christmas, Eating, Editing, Drinking, Family, Film speed manipulations, Food, Sound FX and sound design, VFX, long tracking shot around a room as people frozen/paused have a huge Christmas feast and enjoy Christmas festivities, toy dog backflipping, African woman plugs in Christmas lights causing everyone in room to be frozen/paused in time and illuminating the room, old man sitting in armchair spilling glass, bits of nut flying towards screen in slow motion, kids in sitting room playing and hanging around, African man holding Christmas cookie with fork, camera tracking into hole of biscuit, African woman holding champagne bottle that’s been popped and fizzling out with family seated for feast at dining table, camera passing champagne liquid in the air, camera tracking into champagne bubble and transitioning to family having Christmas feast in dining room with table fill of food, steam raising from sliced ham on dining table, girl looking excitedly at food, video rewinding and forwarding to gravy pouring out of gravy pot in slow motion, camera tracking to floor and turning from upside down angle to children underneath table holding gift box, young boy under table eating and not frozen while everyone is, bald man and African man sitting playing piano and singing in opera tone, voice over coming in with everyone in the room resuming at normal speed, reveal dinner table with everyone sitting together with conversations taking place, dog jumping up as its thrown slices of meat, people laughing and talking around dinner table having Christmas feast, Christmas tree with decor and lights, Christmas time, lighting, Christmas night lighting, creative, actor blocking, camera blocking, magical, voice over by Stephen Fry, Christmas in slow motion, ambitious, song is “At Last” by Etta James

Agency: Weiden + Kennedy, London