Extra

Extra – The Story of Bill & Max
Confectionery and snacks, Eating, Montage, Repeated action, Sport, Weather, a young boy and old man’s friendship of games of checkers over time, young boy walking up to old African man picking up draughts pieces on the ground at park, old man offering young boy a seat and then some gum, on different day young boy shaking old man’s hand at table in park, boy beating old man at checkers and celebrating, old man beating boy at checkers and celebrating with young boy clapping, old man giving young boy gum, young boy chewing gum, old man showing young boy photographs in wallet, man and boy playing checkers under umbrellas in the rain, old man giving young boy a pack of gum to go talk to girls sitting on park bench nearby, boy studying checkers board at night, old man comforting young boy, old man and young boy shaking hands goodbye at night, young boy finding old man not at table and looking around for him, boy on bus at night, walking down street at night, young boy finding old man sitting at table in retirement home, young boy hugging old man, boy giving old man checkers pieces from Extra gum pack, old man and boy playing checkers, friendship, bubblegum, Extra refreshers, competition, bonding, friendship between an adult and a kid, mentorship

Director: Pete Riski
Production House: Rattling Stick USA
Agency: Energy BBDO