Air Wick

Air Wick – Shapes & Sizes
Art direction, Home life, Lifestyle, People, Product shots and packshots, Characters, characteriszation of people with their homes, using an air freshener in their different homes, a man’s hand in a white glove holding onto a golf club, playing golf in a massive room with high ceilings, wealth and opulence, a tall man receiving food from grandmother in a tiny and cosy home, a man sitting in a room full of antiques and books, a hand turning a knob on an air freshener plugged on a wall, woman sitting in a chair stroking a cat in a clinical looking home, use of colour, opening a secret door in a home library, sneaking away, treehouse in the wood, woman sitting in a chair reading a book, bohemian woman, plant lover, rooms like their owners

Agency: Droga5
Production House: The Corner Shop, Unit+Sofa
Director: Jonathan Herman