P&G

Procter & Gamble – Widen the Screen
Lifestyle, People, PSA, Vignettes, Misdirect, a series of shots showcasing black life prejudices, two African American teen boys walking in the city street at night, walking into a convenience store, looking for items on the shelves, a pregnant woman walking with a baby in hand and her son by her side, pimped out car driven by a guy in gold chains, African American stereotypes turn into wholesome visuals of family life, cap facing backwards, boy looking suspicious, cashier, clerk at counter of convenience store observing anxiously, security camera footage on a screen, car pulling up in the driveway, approaching the front door and knocking, grabbing a drink from the fridge, excited mother opening the door, mom and son embracing, man picking up wife an kids outside a store, boy happy to see dad, friends relieved to see their mate, paying the bill, arriving at a family gathering and greeting everyone, little girl running and jumping into brother’s arms, happy family birthday party