Lay’s

Lay’s Global Campaign feat. Leo Messi
Celebrity appearance, Celebratory tone, Confectionery and snacks, Sport, Titles, soccer fanatics posing with different face paints matching lay’s packet design in support of their teams, girl in a lounge with friends posing for camera, art deco, watching football, celebration, man with a red packet of chips, crisps, tears of joy, man at a bar with a firm fist in the air, invigorated, whole pub celebrating, shouting for joy, victory, winners’ circle, girl at the office with colleague, screaming out loud, man in green outfit on a rooftop with people, sitting on couch, blowing whistle in celebration for winning, guys at home with friends, Lionel Messi on a couch with supporters, spectators eating chips, taking a group selfie, graphics overlays, animation and live-action mixed, characters, sports fans, football fans, soccer fans, watching sport on TV, soccer fans watching sport on TV in groups

Director: Nalle Sjöblad
DoP: Baldur Eythorsson