Adidas

Adidas 70 Years – Celebrating 70 years of Adidas in China
Sport, Celebration, Editing, emotive, a celebration of Adidas brand operating in China for 70 years, a collection of memories and achievements, a victory lap by a female runner in a Chinese city, sunrise in China, a skyscraper, a rural house, Chinese woman, an athlete warms up for a run, Voiceover in Chinese, subtitles, alleyway, woman begins her run, CU on Adidas running shoes, civilians are spectators, groups of onlookers, watching the Chinese woman run through streets,  groups of civilians differ from each other, represent a variety of social groups, cyclists, athletes, wearing adidas tracksuits, woman runs into tunnel, stopped by a motorcycle, wheelie circles around the athlete, motorbike doing donuts, skateboarders, shots speed up, intercut between woman running skyscrapers and onlookers, children doing karate, judo, fast cuts, montage, CU of woman at end of her run, closing shot is close up of her face, Adidas in china, voiceover speaks to past victories, progression, growth, achievement, independence, talents, setting and breaking records, trust, understanding, awaiting the future

Director: Salomon Ligthelm
DoP: Mathias Rudh
Production House: 72andSunny Amsterdam