Ikea

Ikea – Sleep Pride
Lifestyle, Family, Home Life, furniture, bedroom, beds, mattresses, being afraid of the dark, inside a house, lights switch on, clocks, clocks run through hours, early morning hours, insomnia, lack of sleep, bad sleeping habits, people of all ages, in different homes, all struggle to sleep, close-up of eyes, watching movies in the dark, projector, a man opens a fridge, fridge light illuminates his face, takes cake out of the fridge, playing video games, scrolling through photos on a cellphone, tired eyes, a couple working from bed late at night, switching off bedside lamps, beds, rolling under bed covers, a cat jumps on the bed, a couple sleeps deeply with eye masks, people waking up refreshed, a young girl runs into her parents’ room, jumps on the bed, children climb into bed with their parents, price points, morning light, screens, darkness, darkly lit to morning light, darkness, moody lighting, technology, bad habits, midnight snack

Production House: DDB Group Italy