My Shelter

Adidas – My Shelter
Youth culture, Teenagers, Camera movement, weather, aerial shot, around the world, fashion, teenagers in different parts of the world discussing how new Adidas jacket protects them from the cold and rain, almost like talking to each other through different shots, whip pans, entrance hall of the house, a boy running downstairs and zipping yellow jacket up, news report voiceover discussing cold in London, opens door to raining outside, transatlantic conversation, puts hood on and stands in rain, looks up into camera, aerial shot, extreme aerial zoom out shot animation of the globe, zoom out to Earth shot, African-American female teenager, walking through snow blizzard, in neighbourhood, cut to boy in subway discussing rain and London, cut back to female walking on streets, surrounded by other pedestrians, talks about partying in the cold, boy in yellow jacket talks about rain while weather report animations circle his head, walking on city streets, split-screen at end brings them together, both teenagers walking into their houses in different parts of the world, light-hearted, camera movements and zooms, dynamic movements, portraits of teenagers, challenging each other

Agency: Whale BV
Director: Ryan Staake