IBM – Smart Supply Chain

Farming and agriculture, journey, editing, we see the story of Kenyan coffee all the way to a coffee shop in America, barista, woman buying a take away coffee in a coffee shop, picture freezes, rural Kenyan coffee plantation, workers sifting through coffee beans, wheelbarrow, loading bags onto a motorbike, captain of a ship, shipping container, transportation, logistics, truck in the city, delivery to café owner, the journey of a product, the way a product is transported, coffee making, global coffee supply chain

Agency: Ogilvy
Producer: MJZ
Director: Fredrik Bond