McDonald’s Australia Quarter Pounder – More of a Man

Food, humour, montage of short examples, holding a burger in one hand makes you more manly because you can use the free hand to do gentlemanly things, gentleman, separated ingredients falling together, buns, cheese, beef patty, garnish, how something is made, put together, opening a door for a lady, woman, open a jar, build something, fix something, checking in the bonnet of the car, weld, welding, watering garden, stroking beard, couple by a fire, office, a series of clips of one person in different scenarios, multitasking, funny, comedy, manvertising, macho, simple shots of a character in different situations doing the same thing, holding the same object, real but styled, subtle red with neutral colour palette

Director: Peter Martin
Agency: DDB Sydney
Production House: Sweet Shop / Carnival