McDonald’s – Summer Menu – Sun Party

Food, lifestyle, socializing, humour, like group activity, people flock to a park as sun comes out, eat takeaway food, leave as soon as heat goes away, British summer doesn’t last long, elderly lady, old, grandmother sits on bench with dog, nobody around, quiet, smiles, light comes out from buildings, everybody else comes, busy, chaos, lunch break from work, builders, office people, couple, girlfriends, picnic, drinking smoothie, fruit juice, lens flares, blanket down, laughing, fun, happy, pack shot in situ, sandwiches, ice cream, fried cheese, sauces, shared box of chicken, gets cold, all leave at same time, grandmother left sitting again, looking around, always be there, no matter the weather, play on British seasons, eating with hands, sitting on grass

Agency: Leo Burnett