McDonald’s – Deli Choices – Break The Habit of a Lunchtime

Working, at work, lunch time, counting down the clock till lunch time, being hungry, food, different shots of people opening their lunches, sound, each lunch makes a different sound as people open it, people stay at work to eat their lunch, eating in, encouraging people to get out of the office at lunch time and go to a take away restaurant, making a sound track with on set sounds, recording live sounds on set and making a rhythm out of them, being bored with your packed lunch, not liking food, taking your own lunch to work, opening things, people doing the same thing at the same time, try to get things open, the variety of choices for lunch, soup, sandwich, bar, microwave food, rice cakes, intercutting between people opening up their lunches and then eating them, the sound of people eating, crunching down on food, munching, breaking habits, moving out of your routine, trying something different, other food looks dull and boring, McDonald’s food looks fresh and clean, people are connected through food, people in different places doing the same thing, different offices, various jobs and occupations, upbeat and fun tone, being bland, doing the same thing everyday, being stuck in a routine, sound editing

Director: Director Jamie Rafn / Charlie Stebbings

Production House: Smuggler / Steam
Agency: Leo Burnett, London