McDonald’s – Hands Full

Family, Lifestyle, difficulties of parenting, a couple walking out of hospital with a newborn baby, maternity ward, man carrying a child in a baby seat, cell phone footage, voice over mother welcomes child to the outside world, arriving home from hospital, having hands full with baby stuff, giant teddy bear, flowers, balloon, man can’t find house keys, looking tired, taking baby everywhere in a stroller, pushing baby in a pram, walking, father and baby in train, man tries to stop baby from crying in the middle of the road, socialising with baby, man greeted by friend on the street, plastic bag with groceries breaks while pushing baby on stroller, groceries falling on the street, man finds broken lift in apartment building, men fixing broken elevator, pulling baby stroller up the stairs, blocking stairway with baby stroller, a storm approaches while couple is on port walkway with baby, covering stroller with plastic, couple walking down a street towards a restaurant, walking into restaurant with baby, getting take out, fast food outlet, warm welcome by waitress, waitress bringing food to the table, happy family meal, happy family moment, other families sharing meals in the background

 

Agency: Leo Burnett

Production House: Rattling Stick

Director: Sara Dunlop