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Nike
Title:
Nike
Categories:
Anthem, Celebrity appearance, Extreme sport, Manifesto, Presenter, Real, Sport, Use of stock footage, Voice over
File Source:
https://vimeo.com/289333017
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Nike – Dream Crazy
Sport, celebrity appearance, athletes from all over the world show determination in their chosen sports fields, Paralympics, struggling, determination, training, sports visionaries, a skateboarder training for tricks on a handrail, repeatedly falling and getting up again, getting hurt, hitting your body hard, training for an event, Voice-over, African boy running in a rural place, two small paralympic boys wrestling, projections onto buildings, female athlete wearing a hijab, extreme sports surfing, winning a marathon kids playing American football, Real footage, stock footage, a girl who is homecoming queen and a linebacker, great athletes work hard, dreamers and visionaries, a man’s before and after pictures of his weight loss journey, winning an ironman competition, at the end we cut to the man who has been delivering the voice over all along, almost like presenter, rural African soccer, Use of stock footage, talking directly to camera, talking to the audience, famous athletes, Colin Kaepernick, Serena Williams, overcoming obstacles, grit