Dairy Farmers of Canada – Happy Campers

Children/kids, extreme slow motion, road trip, a video about kids on a school bus on their way to a school trip, bus driving on the road, trees on either side of the road, kids indulging in cone ice cream, eating in silence, smiling, uniform, bus drives into a pothole and all the ice levitates from the cones, slow motion, all the kids look at the ice cream in awe as it ascends in the air, ice cream falls on the seats and on the floor, all the kids start crying, twins crying, arrival at the camping site, teachers waiting outside to welcome the kids, tragedy

Director: Matt Devine
Production House: OPC
Agency: DDB