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Mo Farah
Title:
Mo Farah
Categories:
Sport, Technique, Vignettes, Voice over
File Source:
https://vimeo.com/229118837
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NOTES
Nike – Mo Farah: Smile
Sport, technique, vignettes, voice over, match cutting on action, an athlete trains hard to be the best, use of stock footage, TV footage of an athlete posing for the camera, running a long distance marathon, falling into mud, falling down on the ground, getting an injury examined by a medical professional or doctor, nurse, running on a treadmill in front of a clear board with writing on it, coach yelling or spurring him on on the tracks, lightning in the skies, storm coming, physical exertion, splashing water over his head, running on a treadmill under water, in a swimming pool, sitting in an ice bath, bleeding, blood, jogging, taking off his sweaty socks, and throwing them in the laundry bin, fans cheering, winning the race, laying on the ground smiling, building up to a climax, fast paced editing, training hard, in a gum, being timed, against the clock
Director: Mark Zibert
Production House: Rogue Films
Agency: Wieden+Kennedy