Schwarzkopf – A-Z Attitude

Casting, characters, fashion, titles, youth culture, independent and unique young adults express themselves in New York, proud to be different, strange, unordinary, voice over, talking about security and feeling, cool kids, transvestites, unashamed, talking to camera, portraits, looking into camera, posing, grunge, walking through the subway, female boxer, pushing bag, training in the gym, punk rockers, walking through the city, heavy women riding motorcycles, red lighting, using hairspray products, making hair, man with a beard wearing woman’s dress, African American girls playing jump rope in a local park, shopping in a convienence store, making out, business woman wearing sneakers, putting hand up in front of camera, hula hoop, performing backflips, cross dresser in Marilyn Monroe costume, couple in an argument, pole dancer on a subway train, showman, tough guys, tattoos, gay men holding hands, woman shaving hair, head, hair cut, photographer on a roof, POV, dangerous, colourful outfits, floating in the air, peace, zen, being unique, standing out

Director: Austin Peters
Agency: i-D
Production House: Forever