French Federation of Cardiology – Let Them Fall

Children/kids, extreme sport, medical, PSA, children get hurt while playing outside, three boys on their bicycles wearing helmets, doing stunts, riding up a ramp, flying up in the air, children playing soccer in an alley, little girl rock climbing, falling, hurting her hand, shoving his friend, pushing, falling to the ground, could be breaking his arm, running and tripping on sand, friends running to check if he’s okay, skater kid skating on his skateboard, falling off a ramp, trying to do a trick, sliding against the floor, little girl sitting and crying over her bloody knees, scraping her knee, swinging on monkey bars, holding on, graze on his arm, broke his leg, injuries, injured, injury, holding hand on the pain, swinging, pushing her friend on a swing, swing knocks her in the face, boy sitting on the couch playing video games, looking board, glaring at the screen, alone, seaming dead inside, music suddenly stops

Director: Henry Mason
Production House: Quad
Agency: Les Gaulois