Honda Civic – Up

Car commercial, extreme sports, female lifestyle,  landscapes, a woman leaps from a ladder to climb up a giant clay mountain, climbing up a ladder against a mountain, living dangerously, jumping off and grabbing onto a rock, rubble falling, high up, hanging on, mountain climbing, rock climbing, calculating every move, being careful, taking a risk, physical exertion, red car driving in the middle of nowhere, road trip, through the desert, bird flying overhead, shadow, light shining in her eyes, sunlight, harsh sun, hot, dry, arid, almost falling, losing grip, reaching the top, mountain peak, achieving goals, difficult task, sitting at the top, exhausted, wind blowing through her hair, looking up triumphantly, triumph, conquering obstacles, driving through the mountains, wilderness, taking the harder route up, leaving her protection

Director: Man vs Machine
Production house: Colonel Blimp
Agency: Wieden+Kennedy, London